The Cause of the Flow of the Players of WOW
Despite the Blizzard to please the majority of players have resorted to every means, but the situation is changing. "World of Warcraft" sustained the loss of the status quo renewals users: According to Blizzard's internal statistics, as of June 30 so far, "World of Warcraft" has been renewals user is up to 12 million last year dropped to 11.1 million. This caused the decline of the sales of WOW Gold.
Blizzard president Maike Mo Han also said that the loss rate renewals players is quite fast, which is in the "World of Warcraft 'inception. It has never happened in the situation. But the decline in the players will be the case, and they have expected as early as December last year when expansion "big disaster" the official release.
Maike Mo Han said, "What we see is that, renewals tend to be seasonal influx of players, but also influenced by the contents of the upgrade. It is currently under a piece of information from the official release. There is a long period of time, so many players are AFK, and it can be considered a normal thing. I believe that most players will be back and they will purchase world of warcraft gold to play the game at that time."
In addition, Maike Mo Han also said that despite the loss of players in the renewals, but the company's global expansion plans would help reverse the contrarian. The Chinese game market is still huge business opportunities, where has the world's largest gamers group. "World of Warcraft," the operations in Russia is very good, and the Portuguese version of "World of Warcraft" will be landing later this year in Brazil, which is bound to bring many new players of Blizzard groups.
Maike Mo Han continued, "Although we are in the current global economic malaise, overall Blizzard's profit income is still very optimistic. In addition, talking about" World of Warcraft, "landed in
According to statistics, up to June 30, Blizzard second quarter total revenue of $ 313 million compared to same period last year nearly $ 14 million. Among them, the "World of Warcraft: big disaster." Recent operations in the Chinese market upsurge in sales are withheld. And the players who buy wow gold are increasing in a steady pace. It is reported that the quarterly net revenues of Activision Blizzard $ 1.1 billion, up 19%. Net profit is of $ 335 million combined profit of 29 cents per diluted share, an increase of 53%. The second quarter of 2011, Activision Blizzard hit a record net revenues of $ 1.1 billion, compared with $ 967 million.
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